Building a business is no small task. The beginning of the journey can be painfully lonely. The temptation to go back to what you know, to do the easier but less meaningful work, to take on a misaligned client, to earn the easier dollar, to ship mediocre work never leaves you.

This is why we create visions, for our businesses and for our lives. Because the slow fade back to old habits, old ideas and old self is the stuff mediocrity is made of. And you, my friend, were born for something great.

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