what i believe
The only one you should try to be better than is yesterday's you. Choose progress. Reject perfection. The process is the thing. Living in the tension and nuance of life's contradictions is the work of adults. Knowing your darkness will lead you to your Light. There's always more to learn and further to grow. Eat, drink and be merry and praise the One who made you.
From 2004 to 2015 I was a Partner and Owner at Minerva Consulting, a marketing agency in Dallas, Texas focused on telling the stories of great organizations through integrated marketing and communications. I worked with a world-class team to define and design the brand and ethos of organizations and their leaders and to ensure the assets and content consistently, artfully and strategically reflected their goals and essence.
In partnership with clients, we developed communications strategies to align with organizational goals and then executed on that plan with a cohesive set of services including nationally-award-winning video production, public relations, social media, design and branding, content creation, email marketing and live event production.
I joined my sister, the founder of Minerva, Ashley Elsey, in 2004 as a Partner. I began my career freelancing as a content writer, event coordinator and special project manager for organizations ranging from small businesses to nonprofits to Fortune 500. In 2012, we determined to move beyond our freelance and consulting capacity and become a full-service marketing agency. With hard work, grit, laughter, coffee and wine, we built a team, opened offices in Richardson, Texas and served a range of outstanding clients including Freeman, Henry S. Miller, the Embrey Family Foundation, Forge Real Estate, PESA, Dallas Women’s Foundation, Excellence in Education, Studio Movie Grill and others. In 2015 we had the honor of receiving Dallas Business Journal’s Best Places To Work.
I am a graduate of UTD with a degree in Psychology. My husband Josh and I are devoted parents to Stella and Eli. We celebrate the life of God in the trinity - God in Heaven, Jesus the Way and the Holy Spirit who is here with us in this age as our guide and friend.